What Is a CRM System?
A CRM (Customer Relationship Management) system is software designed to centralize customer information, leads, sales opportunities, quotations, communication, tasks and business interactions.
Unlike generic CRM platforms, a custom CRM system is built specifically around your company’s sales workflow, internal processes and business goals.
CRM development by city and business needs
We develop CRM systems in Šilutė, Klaipėda, Kaunas, Vilnius and across Lithuania. Each solution is adapted to the real sales process, team workflow and integration needs.
We work with companies that need clear visibility of customer history, lead sources, sales manager tasks, pipeline stages, offers, contracts and reports. CRM can be adapted for a small team or a growing company with several departments.
CRM Modules We Can Develop
Customer Management
Customer profiles, contacts, companies, assigned managers, notes and communication history.
Lead Management
Lead registration, lead sources, priorities, statuses and assignment to sales representatives.
Sales Pipeline
Sales stages, opportunities, probability, quotations, deadlines and sales tracking.
Task Management
Calls, reminders, meetings, deadlines, responsibilities and follow-up activities.
Quotations & Documents
Quotation generation, PDF documents, contracts, invoices and document history.
Reports
Sales reports, lead sources, employee performance, forecasts and conversion analytics.
CRM solution comparison
Before developing a CRM, it is worth evaluating whether a standard platform is enough or whether a custom system is required. A custom solution is usually suitable when processes, integrations or reports are specific.
Custom CRM system
- Functions are built around your process
- Custom integrations and automation are possible
- No unnecessary modules or licensing limitations
Standard CRM platform
- Faster start, but limited customization
- Often requires adapting to the platform logic
- Extra features may be paid or limited by plan
Excel / manual management
- Works only at the beginning or with small data volume
- High risk of errors and lost leads
- Hard to track pipeline and team performance
When Does Your Business Need a CRM?
- When customer information is scattered across spreadsheets, emails or paper documents.
- When leads are lost or there is no clear ownership of customer inquiries.
- When it is difficult to monitor sales progress or forecast future revenue.
- When repetitive sales activities should be automated.
- When CRM needs to integrate with websites, ERP, accounting or e-commerce.
Benefits of a CRM System
Better Organization
All customer information is stored securely in one place.
No Lost Leads
Track every inquiry and ensure timely follow-ups.
Sales Visibility
Monitor opportunities, sales stages and revenue forecasts.
Improved Customer Service
Provide faster support using complete customer history.
Business Automation
Automate tasks, reminders, notifications and document generation.
Management Reports
Analyze sales performance, employee productivity and customer trends.
CRM system for B2B sales
In B2B sales it is important to manage not only a single contact but the entire company history: decision makers, meetings, offers, negotiations, contracts, invoices and ongoing service. A custom CRM can be adapted to longer sales cycles and multiple sales managers.
Such a CRM can show the company profile, related contacts, lead sources, responsible managers, reminders, planned actions and the full communication history.
CRM Integrations
CRM systems can integrate with websites, contact forms, e-commerce stores, ERP software, accounting systems, email, SMS, phone systems, marketing tools and custom APIs.
- Website forms
- E-commerce platforms
- ERP systems
- Accounting software
- Email & SMS
- Telephony systems
- Newsletter platforms
- Custom APIs
Sales Pipeline Management
A CRM system allows you to build a sales pipeline tailored to your company—from the first inquiry to quotation, negotiation, contract, order and long-term customer support.
This structure helps employees work more efficiently while providing managers with complete visibility into sales performance.
CRM reports and sales analytics
CRM reports help see not only the final sales result but the entire path to it: where leads come from, how many become offers, where they get stuck, how active sales managers are and what revenue is forecasted.
- Sales by manager analysis
- Lead sources and conversions
- Sales forecasts
- Task and activity reports
- Offer and deal value
- Customer history analysis
CRM Development Process
01
Analysis
We analyze your sales, customer management and internal business processes.
02
Planning
We design CRM modules, user roles, workflows, automation and integrations.
03
Development
We develop and test your CRM system step by step.
04
Deployment
We launch the CRM, migrate data, train users and provide ongoing support.
How Much Does CRM Development Cost?
The price depends on the required modules, workflows, automation, integrations, reports and data migration. Small custom CRM projects usually start from €3,000.
From €3,000
Standard development rate – €60/hour.
Related Services
Frequently Asked Questions
What is a CRM system?
A CRM system centralizes customer information, sales opportunities, communication and business relationships.
How is a custom CRM different?
A custom CRM is developed specifically for your business processes instead of adapting your company to standard software.
Can CRM integrate with websites and online stores?
Yes. CRM systems can integrate with websites, e-commerce platforms, ERP, accounting software and external APIs.
Can CRM work on mobile devices?
Yes. Our CRM systems are web-based and fully responsive for desktops, tablets and smartphones.
How much does CRM development cost?
Pricing depends on complexity, modules and integrations. Small projects usually start from €3,000.
Can data be migrated from Excel or another CRM?
Yes. We can migrate customers, contacts, quotations, orders and other business data from spreadsheets or existing CRM systems.
Can CRM be adapted for B2B sales?
Yes. CRM can be adapted for B2B sales: company profiles, contact persons, long negotiations, offers, tasks, contracts, invoices and sales manager workflows.
Can we start with a smaller CRM version?
Yes. It is often best to start with core modules: customers, leads, tasks and the sales pipeline. Additional modules can be added later.
Need a Custom CRM System?
Tell us how you currently manage customers and sales. We will design a CRM solution tailored specifically to your business.
Contact Us →